Palabra Praxisgruppe
Palabra Praxisgruppe is a German startup with a mission to transform speech therapy by reducing the bureaucratic and operational burden faced by speech therapists in their day-to-day work, thus enabling more time for actual therapy.
Our team’s engagement with Palabra involved everything from creative to technical deliverables. We worked with their team to create a holistic identity for the Palabra brand, developed a website for the client using WordPress, and incorporated the new brand’s identity into the website.
Healthtech
2021
Web Development
UX / UI Design
Solutions
To accomplish Palabra’s vision of improving its online presence through an enhanced set of visuals, LLI crafted and delivered a comprehensive brand book focusing on web usage as well as stationary and other print materials. We also created an informative and practical website, which we designed and implemented using WordPress.
UX DESIGN
User personas
To build Palabra's user persona boards, we conducted a series of workshops with Palabra’s team. These workshops combined our findings with those of the client and allowed us to create both customer personas as well as detailed user personas and journeys for the client's use.
BRAND DESIGN
Brand icons
The brand icons that our team designed for Palabra reinforce the brand's core brand attributes as well as the larger company mission. Furthermore, the imagery incorporates Palabra's fundamental characteristics of simplicity, sophistication, and friendliness.
BRAND DESIGN
Brand book
To round out our collaboration with Palabra, our team delivered a detailed brand book. The brand book includes a diverse collection of brand assets and instructional guidelines that can seamlessly be applied to both online and print materials.
WEB DEVELOPMENT
Landing page
Palabra’s new website, which features its revamped brand identity created by LLI, is connected to analytic tools that make it possible to gather in-depth user behaviour data as well as to validate design assumptions. Changes can smoothly be implemented on an ongoing basis to optimise user experience and boost site conversion.
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“I had the opportunity to work with the LLI team on a digital transformation project for an enterprise customer. I was very pleased with the end results as well as the alternatives that were proposed along the way.”
