EPISODE
03

Company Culture and sales | Dirk Aarts

► What’s the ROI in company culture?

In a world where company culture and thoughtful leadership are often buzzwords, meet a true practitioner: Dirk Aarts, the founder and CEO of 24/7 Communication, Poland’s leading independent PR firm, for over 20 years. Join us on an insightful voyage through the challenges and triumphs of steering a company through cultural shifts, from the humble beginnings of a “solopreneur” to a thriving team of 80+ members. Discover actionable insights that you can apply to your own professional journey as we unravel the secrets behind 24/7’s unique approach to building a workplace where values translate into actions, and growth is not just a goal but a reality.

► Our guest 🌟

Dirk Aarts 👉 https://www.linkedin.com/in/dirkaarts/
CEO and Founding Partner at 24/7 Communication.

Timeline

00:00 | The importance of company culture
06:40 | Hiring with culture fit
09:33 | Business growth powered by company culture
11:00 | Company culture and values evolution
19:00 | How to create company culture?
22:00 | Company culture with a diverse team
24:10 | Company culture in the new reality