Brandnew Influencer Marketing - llinformatics

Brandnew Influencer Marketing

User Testing | Front End | Back End | UI & UX Design |Product Market Fit

The Client

Brandnew IO is a SaaS platform that empowers consumers to make better purchasing decisions. Through Influencer Marketing Automation, we help brands put authenticity back into their messaging and communications by connecting them with trusted voices in their industry.

Creators

Brandnew provides advertisers with a big network of creators to work with, easy to set of tools for managing identifying creators that match their requirements. It provides a precise filters to easily identify creators for better targeting their specific audience.

Platform

The platform provides advertisers with an easy to use tool to manage campaigns on Instagram, YouTube and Blog campaigns. The tool allow advertisers to easily manage campaigns and track the results of their postings.

Communication

Easier communication is provided within the platform, to allow advertisers directly getting in touch with influencers in one tool without the need of relying on other communication means.

The Challenge

Brandnew used to be an influencer marketing agency, and decided to start their own platform that can be used by advertisers on their own to create their own campaigns. However, the challenge is that they had based their ideas on the internal use and understanding of influencer marketing.

To succeed we decided to start collecting qualitative and quantitative data on users behaviour and needs to identify the jobs to be done by users. We analysed all the results from the research and started putting together major designs for the platform and continued testing it in the beta launch.

Social network campaigns

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilised effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home. Advertising from home is also a low cost option, which involves making and distributing fliers.

Influencer search

Platform provides over 100 thousand influencers from all over the world for advertisers to select from, and the cards have been designed in a visual way to show influencers content at first glance for advertisers to have a better idea of the content, also key data points are being displayed to help benchmarking influencers.

Influencers Content

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilised effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home. Advertising from home is also a low cost option, which involves making and distributing fliers.

Campaign Reporting

One of the main issues that advertisers had were campaign tracking and measuring results of the campaign. We’ve defined key metrics that advertisers were looking after for every social network, and made it possible to track campaigns live with the possibility to download the report in PDF or CSV for presentations.

Brandnew influencer app

Advanced platform for influencer guided marketing campaigns. We applied machine learning mechanisms to leverage influencers value for businesses. Resulting in helping to manage thousands of influencers and dozens of campaigns at once in easy to comprehend and user friendly UI.

Get in touch with us

Do you have any questions or ideas?
Contact us today and we will get back to you promptly

Łukasz Łażewski Informatics S.K.A. 50.000 PLN kapitalu zakladowego NIP: 5272985142
KRS: 0000944155

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