Brandnew IO
Through providing advertisers with a vast network of content creators and influencers, Brandnew made it possible for companies to communicate directly with creators using its own platform. The tool included strategic tools to identify influencers for more effectively reaching their target audience.
We set out to make the Brandnew platform work better for advertisers looking to venture into influencer marketing. LLI applied a selection of innovative additions and revamped functionalities to the platform, including machine learning mechanisms, to leverage influencers’ value for businesses using Brandnew.
Marketing & Advertising
2012-2015
Software Development
UX / UI Design
Product Consultancy
Solutions
Our team took the Brandnew platform up a notch with innovative additions and revamped functionalities. The features that we implemented include social media campaigns, advanced search and filtering options, and campaign reporting capabilities. We also crafted a comprehensive mobile app to accompany the desktop platform.
SOFTWARE DEVELOPMENT
Social media campaigns
Social media campaigns are both cost-efficient and successful method of advertising. We revamped Brandnew's platform to make it as easy as possible for advertisers to efficiently work with influencers regardless of their location.
The platform's features allowed advertisers to search for influencers using an advanced set of filters, providing a seamless process of creating and maintaining business partnerships. This, in turn, brought increased success to the social campaigns run through Brandnew.
UX/UI DESIGN
Influencer search
Brandnew's platform gives advertisers access to more than 100,000 influencers from all over the world. The design of the influencers' contact cards provides a concise look at any given influencer's content, marketing vertical(s), and key data points to assist in benchmarking and identifying the best fit for individual campaigns.
PRODUCT CONSULTING
Campaign reporting
For advertisers, the tracking and measurement of results are often some of the toughest parts of campaign management. To make campaign reporting accessible and straightforward, our team defined the key metrics that advertisers regularly report on for each social network.
Using our findings, we implemented the necessary features (like live reporting) into the Brandnew platform and made it possible for advertisers to download reports in multiple file formats.
SOFTWARE DEVELOPMENT
Brandnew app
Just like Brandnew's desktop platform, the mobile app was designed for managing influencer marketing campaigns. In creating the app, we applied machine learning mechanisms to leverage influencers' value for a broad range of businesses.
The functionalities within the mobile app make it possible for advertisers to manage thousands of influencers and dozens of campaigns simultaneously while utilising the app's user-friendly and intuitive user interface.
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